Betterment.com is an online financial advisor that helps retirement savers of all ages make smarter decisions with their investments. As a robo-advisor, Betterment aggregates all of your accounts in one place and assesses your portfolio to find room for improvement.
With this app, retirement savers get access to portfolio customization, automated portfolio rebalancing, tax loss harvesting, and special tools that help individuals hone their savings strategies. With the software’s RetireGuide, users can also tweak their retirement plans and portfolio to create a customized retirement strategy that can help them reach their goals.
While Betterment isn’t free, many millennials choose robo-advisors like Betterment for their low costs and accessibility.
Where their parent’s generation were more likely to hire a financial advisor in their local community, millennials feel perfectly comfortable relying on technology to help them craft careful investing strategies. With Betterment, millennials have found an easy-to-use platform that speaks their language.
The end result: Millennials use Betterment to make better investing decisions with the help of technology.